But success also meant investing in more equipment and more space as the company's manufacturing operations and clientele grew. Avi Wazana wanted a financial service that not only recognized the company's vision but one whose people listened. That's why he was happy to work with Merrill Lynch Financial Advisor Steven Port of the Benell Group of Century City. "They have a very personalized approach to service," Avi remarked. "The whole mentality of Merrill Lynch Business Financial Services is in line with our entrepreneurial aspirations. They're not nervous when we talk about our plans. They want to help us grow, and they have the resources to do it."

Streamlined financial service
To expand owner-occupied space, MSE was approved for financing with a WCMA Reducing RevolverSM loan. It's a term loan that operates like a revolving credit line, unlike any offering their bank had. Avi especially liked the Working Capital Management Account® (WCMA® account) which is integrated with the loan. "It's a sophisticated way of handling finances," he said. "With a WCMA account, it's one operation, and the money sweeps automatically," he added. "It's the most efficient cash management platform I've seen." MSE is also benefiting from the use of the Merrill Lynch Visa® Business Signature card, which draws on the WCMA account. It has delayed debit and a comprehensive rewards program.

The Wazanas are considering future growth through acquisitions. What has fueled MSE's enviable run of sustained growth? "Our dedication to quality," Avi Wazana said, "which keeps customers loyal. We have a very high rate of customer retention and customer attraction. We keep quality high by hiring and holding on to the most skilled employees. And we establish brand recognition." That recognition has earned MSE four Reader's Choice awards from Recharger Magazine and a five-star rating in the VarBusiness Partner Program. "The key is customer loyalty and our people," said Avi Wazana.